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SaaS · CRM platform

The Agency CRM

All-in-one CRM platform for agencies and service providers, with AI at its core

Year
2026
Role
Product design · Web development · SaaS platform · AI integration · Branding
The Agency CRM homepage

The case

The Agency CRM is one system that brings the whole client journey together, from first lead to paid invoice. It consists of a conversion-focused marketing site and a CRM dashboard, both built in Nuxt.

The challenge

Agencies juggle separate tools for leads, sales, projects, invoicing and marketing. The goal was a single product covering the whole journey, with AI taking over follow-up and marketing work.

The approach

  • Marketing site and CRM dashboard in Nuxt (Vue), built for speed and a fluid experience.
  • A modular structure around four domains: work (leads, clients, inbox, planning), sales (pipeline, proposals, quotes, invoicing), operations (delivery, support, costs) and marketing (campaigns, funnels, content).
  • AI at the core: an AI assistant, a marketing command centre and automations that handle follow-up on their own.
  • A conversion-focused front end that generates demos and trial accounts.

What we built

Features and modules

  • Sales pipeline

    Deals on a kanban board, from lead to signed quote.

  • 360° client view

    Everything about a client in one place.

  • Invoicing

    Quotes and invoices in the same system as the deals.

  • Projects and tasks

    Delivery and planning after the sale.

  • Marketing Studio

    Campaigns, funnels and an AI command centre.

  • AI assistant and automations

    Follow-up and recurring work across the whole product.

In pictures

What it looks like

  • Nuxt
  • Vue
  • Tailwind CSS
  • AI integrations

Also available on multichoiceagency.nl (opens in a new tab).

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