The challenge
Lionzone offers personal training, small group training, duo training and free training. A site was needed that convinces new members and makes all these options understandable.
All information, from training forms and trainers to rates and opening hours, had to be easy to find and signing up had to be possible online straight away.
Our solution
We built the site on WordPress with its own structure around training forms, facilities and memberships. The design is athletic and energetic: deep black, vivid red and a wide, angular heading typeface.
The member journey got clear rates, online registration and member management; for nutrition and supplement products we added a web shop with WooCommerce.
The result
Visitors easily find their training form and membership and can sign up online straight away. The web shop is integrated into the site.
Around the slogan "Time to be a Lion", the site offers a brand identity that is both ambitious and open to every level.