The challenge
Fitbyemre offers one-on-one personal training, duo training, online coaching, a gym membership and tailor-made training and nutrition programmes. All those different services had to be explained clearly and without confusion.
The site had to convey the trainer's personality and steer visitors towards signing up and planning an introductory meeting.
Our solution
We built the site on WordPress, with a separate page per form of training, separate pages for programmes, a page for the gym membership and a web shop with WooCommerce. For SEO we used Rank Math.
The design is energetic and personal: an FBE monogram with a dumbbell, the font Poppins, a deep black background and sparingly used vivid green. That puts the trainer and the training first.
The result
Fitbyemre now has a clear site that comes across as sporty and strong. Each form of training has its own page; programmes, gym membership and web shop are under one roof.
Visitors easily see which service suits them and reach signing up or a conversation via one clear route.