The challenge
BIN Groothandel is an online wholesaler of food, beverages and non-food with well-known A-brands, supplemented by wine under the Binvino label. The range is large and runs from crisps and sweets to soft drinks, dairy and coffee.
Private customers and business customers each have their own terms for shipping and delivery, and B2B customers had to be able to register to receive discounts.
Our solution
We built the web shop with WordPress, WooCommerce and the WoodMart theme, supplemented with Elementor for the pages. A clear category tree (wine, food, soft drinks, non-food, beer and more) and search take visitors quickly to the right product.
Customers can create an account, track orders and compare products. Separate pages for customer service, returns, payment and delivery answer the most frequently asked questions.
The result
BIN Groothandel now has a complete online wholesaler where individuals and businesses order themselves. The range, the delivery and pick-up options and the B2B registration are clearly together.