The challenge
Barosy wants to be more than clothing: the brand positions itself as a lifestyle for those who believe in movement, style and mindset. The web shop had to translate that promise into an online experience where products, brand story and community come together.
The shop also had to handle different countries and languages and make the main terms of sale visible, such as free shipping from €100 and a 14-day cooling-off period.
Our solution
We built a headless storefront with Next.js on top of Shopify. Shopify manages products, stock and orders; the Next.js front end handles collection pages, product pages, search, cart and account.
Besides the shop, the brand story (This is Barosy), the community, stories and an action page for the KWF (Dutch Cancer Society) each got their own place in the menu, with a country and language choice for visitors from other countries.
The result
Barosy now has its own fast web shop that positions the brand as a lifestyle. Collections, the brand story and the community are in one place and the terms of sale are visible on every page.